Consumer engagement with self-expressive brands: brand love and WOM outcomes
نویسندگان
چکیده
منابع مشابه
The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?
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ژورنال
عنوان ژورنال: Journal of Product & Brand Management
سال: 2014
ISSN: 1061-0421
DOI: 10.1108/jpbm-06-2013-0326